How do you use social media to grow your email list? (2023)

How do you use social media to grow your email list? (2)

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Last updated on Apr 7, 2023

Social media is a powerful tool for reaching and engaging your target audience, but it's not enough to rely on likes and followers alone. You need to convert them into email subscribers who can receive your valuable content, offers, and updates on a regular basis. Email marketing is still one of the most effective ways to build trust, loyalty, and sales with your customers. But how do you use social media to grow your email list? Here are some tips and strategies to help you integrate your social media and email marketing efforts.

Offer incentives

One of the easiest ways to get people to sign up for your email list is to offer them something valuable in exchange for their email address. This could be a free ebook, a webinar, a coupon, a trial, or anything else that solves a problem or provides a benefit for your audience. You can create landing pages for these incentives and share them on your social media platforms with catchy headlines and images. Make sure to highlight the benefits of your offer and include a clear call to action to join your list.

Create quizzes and polls

Another way to attract and engage your social media followers is to create quizzes and polls that relate to your niche, industry, or topic. Quizzes and polls are fun, interactive, and shareable, and they can help you learn more about your audience's preferences, challenges, and interests. You can use tools like Typeform, SurveyMonkey, or Interact to create and embed quizzes and polls on your website or social media pages. You can then ask your participants to enter their email address to see their results, get personalized feedback, or access more resources.

Host contests and giveaways

Contests and giveaways are also great ways to generate buzz and excitement around your brand and grow your email list. You can ask your social media followers to enter your contest or giveaway by providing their email address and following some simple rules, such as liking, commenting, or sharing your post. You can use tools like Rafflecopter, Gleam, or Woobox to create and manage your contests and giveaways. Make sure to choose a prize that is relevant and appealing to your audience, and follow the guidelines and best practices of each social media platform.

Add social proof

Social proof is the phenomenon where people tend to follow the actions and opinions of others, especially when they are uncertain or influenced by authority, popularity, or similarity. You can use social proof to boost your email list growth by showing your social media followers how many people have already joined your list, how satisfied they are with your content or products, or how they have benefited from your offer. You can use tools like Proof, OptinMonster, or TrustPulse to display pop-ups, notifications, or testimonials on your website or landing pages that showcase your social proof. This can help you increase your credibility, trust, and conversions.

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    In my case, showing case studies based on my experience helped building trust. If you have good data, why not to share them? They are the results of study, tests and knowledge. Becoming an expert is a process and being recognized as an expert in a field requires time and connection with your audience. Showing your case study together with some tips to reach certain milestones may definitely help.

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Use live video

Live video is another powerful way to connect with your social media audience and grow your email list. Live video allows you to showcase your personality, expertise, and value in real time, and to interact with your viewers through comments and questions. You can use live video to share tips, tutorials, stories, interviews, Q&A sessions, or behind-the-scenes content that relates to your niche or offer. You can also use live video to tease or promote your incentives, quizzes, contests, or giveaways, and to direct your viewers to your landing pages or website where they can sign up for your list.

Optimize your profiles

Finally, don't forget to optimize your social media profiles to make it easy for your followers to find and join your email list. You can do this by adding a link to your landing page or website in your bio, cover photo, pinned post, or story highlights. You can also use keywords, hashtags, or tags that relate to your niche or offer in your profile name, description, or posts. This can help you increase your visibility, reach, and relevance on social media platforms.

Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you use social media to grow your email list? ›

Link your newsletter in your social media profiles and make it easy for people to subscribe. Try social media advertising to add new readers to your email list. Trade ad space with other growing newsletters in your space. Run social contests and referral programs.

How do I promote my email list? ›

How To Grow Your Email List Using Email
  1. Create unique email content. ...
  2. Encourage subscribers to share and forward your emails. ...
  3. Segment your email lists by buyer persona. ...
  4. Reinvigorate a stale email list with an opt-in campaign. ...
  5. Add an opt-in link to your employees' signatures.
Jun 22, 2021

How do I grow my email list on Instagram? ›

What's the best way to get email addresses from Instagram followers?
  1. Use your bio to let people sign up to the list. ...
  2. Promote signups using stories. ...
  3. Running promotions or contests. ...
  4. Guide followers to downloads and other content. ...
  5. Use ads to get your message across.

How do I get my first 100 email subscribers? ›

8 Proven Ways to Get Your First 100 Email Subscribers
  1. Use a welcome gate on your website. ...
  2. Capture newsletter signups with pop-ups. ...
  3. Offer readers content upgrades. ...
  4. Create an attractive lead magnet. ...
  5. Guest post on niche websites. ...
  6. Drive signups with paid social media ads. ...
  7. Get signups through your social media.
Nov 13, 2022

How to get 10 000 email subscribers? ›

Get Your Email Subscriber List To 10,000+ With These 15 Tips
  1. Build A Smart Strategy. ...
  2. After your blog posts. ...
  3. As pop-ups. ...
  4. As a floating signup form. ...
  5. Add a newsletter signup checkbox to comments. ...
  6. Leverage social media. ...
  7. Collaborate with other businesses. ...
  8. Write blog posts about your newsletter.
Jul 29, 2022

How can I make my email list grow faster? ›

8 Ways to grow your email list organically (and fast)
  1. Offer incentives to people who subscribe to your list. ...
  2. Make your freebies more enticing than your competitors. ...
  3. Make sure your emails contain a sign-up button. ...
  4. Ask those on your list to help you spread the word. ...
  5. Thoroughly utilize social media platforms.

How do I get people to subscribe to my email list? ›

How to Get More Email Subscribers
  1. Don't keep your email subscription a secret.
  2. Leverage pop-up forms.
  3. Offer a special "subscribers only" incentive.
  4. Demonstrate immediate value.
  5. Give them a sneak peek.
  6. Showcase social proof.
  7. Add an opt-in field to resource landing page forms.
  8. Make your email shareable.

How do you grow an email list for a beginner digital marketer? ›

6 advanced strategies to accelerate email list growth
  1. Add chatbots to engage with prospects.
  2. Leverage third-party email list growth tools.
  3. Drive email signups with ad campaigns.
  4. Survey your target audience.
  5. Entice visitors with valuable content.
  6. Run contests or giveaways on social media.
Jun 22, 2022

How do I promote my newsletter on social media? ›

Link your newsletter in your social media profiles and make it easy for people to subscribe. Try social media advertising to add new readers to your email list. Trade ad space with other growing newsletters in your space. Run social contests and referral programs.

How to grow 100K followers on Instagram? ›

My Best Advice to Grow 100K Instagram Followers:
  1. Know yourself and be yourself. Everyone else is taken.
  2. Share authentically.
  3. Interact authentically: Engage.
  4. Don't hold back. ...
  5. Post carefully and purposefully.
  6. Post the best photos you possibly can, even if this means taking a photography course.

How to grow 1k followers on Instagram? ›

10 ways to get your first 1000 followers on Instagram
  1. Fill in your bio. ...
  2. Connect with friends and family. ...
  3. Be Consistent. ...
  4. Make it interesting. ...
  5. Start a conversation. ...
  6. Use hashtags. ...
  7. Use videos and Instagram Stories. ...
  8. Use Reels.
Jul 12, 2022

How do I farm email addresses? ›

16 Easy Ways to Collect Email Addresses — Expert Tips
  1. Make sure there's something in it for them (and never, ever, spam) ...
  2. Offer useful resources. ...
  3. Use Facebook ads. ...
  4. Offer free tutorial videos. ...
  5. Promote your newsletter signup throughout your website. ...
  6. Get personal. ...
  7. Use popups to promote special offers. ...
  8. Host contests!

How do small businesses grow email lists? ›

Here are some great ways to encourage and incentivize people to sign up for your email list.
  1. Don't ask for too much information. Keep your email sign-up forms short. ...
  2. Offer discounts and promotions. ...
  3. Provide access to exclusives. ...
  4. Share useful content.

How much should your email list grow each year? ›

However, according to a study conducted by the Data & Marketing Association, the average list growth rate for email marketers is 2.5%.

Is 500 email subscribers good? ›

Once you reached 500 subscribers, congratulate yourself. It's a big deal! Most newsletters don't make it to this point. You have a tangible audience and are ready to allow other brands access to it.

How do I engage inactive email subscribers? ›

Let's look at a few different types of re-engagement campaigns bound to get your inactive subscribers opening and clicking on your emails today!
  1. Exclusive offers and discounts. ...
  2. Reference the recipient's lack of engagement. ...
  3. Send personalized emails. ...
  4. Promote online contests or giveaways.

How much is the average email subscriber worth? ›

This data is based on a 2021 SparkLoop survey of 1000+ newsletter operators and media brands. As a very rough guide, you can expect: a niche, consumer newsletter to have an SLV of $10-20/sub. a niche, B2B newsletter to have an SLV of $15-25/sub.

How do I grow an email list without a website? ›

Emailing friends, family, colleagues, and anyone else who might be interested can help kickstart your list growth. Queue up some social media posts and ask people to share your page with their audience if they find it valuable. Finally, try experimenting with Facebook ads to grow your list even faster.

How do I grow my email list 2023? ›

How to Grow Your Email List With Your Website
  1. Use Opt-in Forms to Capitalize on Your Website Traffic. ...
  2. Target Exit Intent With Survey and Deal Popups. ...
  3. Target People Based on Visitor Intent. ...
  4. Tweak Your Pop-ups for Mobiles. ...
  5. Optimize Lead-Ins for Smartphones. ...
  6. Put in a Floating Sidebar Sign-up Form.
Mar 30, 2022

How often should you email your list? ›

Sending emails two to three times per week seems to be the peak stat. Once per week and four to five times per week both showed associated data trailing off. The data you're looking for, when it comes to determining a send cadence, involves what keeps your subscribers engaged.

Is it illegal to subscribe someone to spam emails? ›

In fact, SPAM IS LEGAL in the United States. That is, whether your email is solicited or unsolicited, and whether it is highly targeted or not, have nothing to do with legality under U.S. law. The name of the relevant statute says it all: the (you) CAN SPAM (Act). This often surprises people.

How to get free email lists for marketing? ›

Best free email marketing services in a nutshell
  1. Sendinblue (
  2. Mailjet (
  3. Mailchimp (
  4. MailerLite (
  5. Benchmark (
  6. Omnisend (
  7. Sender (
Apr 1, 2023

What makes a great email marketer? ›

Analytics and Testing Ability

Modern email marketers should know how to analyze and test campaigns. It's critical to have a solid understanding of the most important metrics, including open, click, and unsubscription rates, as well as ROI, in order to measure the efficiency of your efforts.

What makes a good email marketing platform? ›

A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor). You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.

How do I promote my listing on social media? ›

Real Estate Social Media Marketing
  1. Promote the town, not just the house.
  2. Be yourself.
  3. Educate your buyers.
  4. Chat with your followers.
  5. Respond to comments, good and bad.
  6. Avoid simply shouting about your home listings.
  7. Don't forget video.
  8. Never assume you're only connecting with first-time buyers.
Sep 13, 2021

How much money does 5,000 Instagram followers make? ›

According to CNBC, someone with 5,000 Instagram followers and 308 sponsored posts a year can make $100,000. How much money you make will depend on other factors, sure. But the point is – you can make money on Instagram. And what's great about being an Instagram influencer is that there's no barrier to entry.

How much does Instagram pay for 100K subscribers? ›

The average influencer who has upward of 100,000 followers charges up to $500 per post, just to give you an idea of what some brands are willing to pay and how to negotiate based on the cards you're holding.

How much is a 100K follower Instagram account worth? ›

For instance, less famous influencers with up to 10k followers may set their rates at $25-$50 per post, an established one with 30-80k followers may charge $150 or $350 a post, while a celebrity with over 100k followers can charge between $1,000 and $500,000 a post.

How to get noticed on Instagram? ›

If you're looking to promote yourself on Instagram and achieve a large and loyal following, these tips should be useful.
  1. Choose Appealing Aesthetics. ...
  2. Find Your Niche. ...
  3. Use Engaging Captions. ...
  4. Be Smart With Your Hashtags. ...
  5. Post at the Right Time. ...
  6. Be Interactive. ...
  7. Use Instagram Stories. ...
  8. Look at Your Competition.
Jan 3, 2019

How often should I post on Instagram? ›

Posting on Instagram FAQ

Generally, we recommend posting at least once a day to maximize your visibility and engagement. However, if you have more time and resources, you can post multiple times a day, or even several times a week. Experiment to find the posting schedule that works best for you and your followers.

How to get 1,000 email subscribers? ›

Here are 10 tried-and-true strategies for adding 1,000 people to your mailing list a lot faster than I did it.
  1. Give Products Away for Free. ...
  2. Invest in Paid Ads. ...
  3. Get Interviewed. ...
  4. Be Intentionally Social. ...
  5. Create Content… ...
  6. Sell Something. ...
  7. Challenge People. ...
  8. Write Content for Others.
Jul 15, 2020

How do I increase my email subscriber engagement? ›

9 Strategies to Increase Email Engagement
  1. Email engagement metrics.
  2. Write irresistible subject lines.
  3. Optimize the preview text.
  4. Create a polished, mobile-friendly email design.
  5. Tell the story with graphics.
  6. Include interactive elements.
  7. Make the CTA prominent.
  8. Segment your email list.
Oct 4, 2022

How do I grow my email list without a blog? ›

So if you're wondering how to build an email list without a website, below I break down five tactics you can try.
  1. Host a Giveaway. If you want rapid list growth, giveaways are a great place to start. ...
  2. Create a Simple 'Coming Soon' Landing Page. ...
  3. Leverage Social Media. ...
  4. Guest Post on Popular Blogs. ...
  5. Publish on Medium.
Dec 22, 2020

What is a realistic email list growth rate? ›

There is no one answer to this question as the list growth rate for email marketers can vary greatly depending on a number of factors. However, according to a study conducted by the Data & Marketing Association, the average list growth rate for email marketers is 2.5%.

How do I get email leads? ›

How do you get email leads the right way?
  1. Identify your target audience. The first step in getting leads for your email marketing campaign is to identify your target audience. ...
  2. Create an irresistible offer. ...
  3. Leverage social media. ...
  4. Keep subscribers engaged with valuable content. ...
  5. Use personalization to reel them in.

How do you grow organically email subscribers? ›

8 Ways to grow your email list organically (and fast)
  1. Offer incentives to people who subscribe to your list. ...
  2. Make your freebies more enticing than your competitors. ...
  3. Make sure your emails contain a sign-up button. ...
  4. Ask those on your list to help you spread the word. ...
  5. Thoroughly utilize social media platforms.

How to increase email marketing ROI? ›

What Can You Do to Improve Your Email ROI?
  1. Set your goals. ...
  2. Proactively grow your email list. ...
  3. Use triggered emails effectively. ...
  4. Segment your list. ...
  5. Focus on deliverability. ...
  6. Optimize for mobile. ...
  7. Track and test email performance results to continually boost ROI.

How do people make money from email lists? ›

  • How to Get Email Subscribers Before You Make Money With An Email List.
  • Sell Other People's Products or Services.
  • Sell Your Own Product.
  • Create a Tripwire.
  • Create a Paid Newsletter.
  • Host a Webinar.
  • Advertise on Your Email List.
  • Host Sponsorships.
Feb 15, 2023

Do you earn money from email list? ›

If you're a solopreneur or entrepreneur who's crunched for time, promoting affiliate products to your email list might be the way to go. Rather than having the pressure of creating and maintaining your own products, affiliate marketing lets you earn a percentage of the affiliate products that you sell.


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