PPC (pay-per-click) Marketing is a type of digital marketing in which the advertising company has to pay the cost every time a user clicks on their ads.
The objective of PPC Ads
PPC ads can fulfill the advertiser's goal of navigating the user to a respective webpage where they can perform an action like purchasing a product or service.
A PPC marketing company uses search engines to host the adverts as SERPs enable advertisers to display ads relevant to the user's search history.
How does Paid Search Function?
Whenever the paid search spot on the search engine result page is vacant, an auction is initiated immediately. Several elements, like bid amount and advert quality, influence who will emerge as the top position holder.
PPC bidding can get complicated, so we recommend you hire a PPC management company in India that can do the work on your behalf with satisfactory output.
Generally, a PPC campaign starts when a user inputs a query in the search engine box. This search triggers a bid on the keywords made by a Google ads agency.
The marketing agency that wins the auction has ads on the search page results.
To participate in these biddings, a PPC company in India sets up an account on a platform (e.g., Google Ads). Following this step, the Google advertising agencies needs to figure out the timing and locations of the ad to appear.
A PPC advertising agency can have multiple accounts or one account running different ad groups for unrelated or the same campaigns.
Crucial aspects of a PPC Campaign
When running a PPC campaign, you must consider two important aspects to obtain better reach and visibility with a higher click-through rate: Queries and Keywords.
- Queries,simply put, are just long-tail keywords that a visitor is most likely to type in the designated search box of a search engine that shows results.
- Furthermore,Keywordsare what a PPC company in India utilizes to target users who have put in a query that contains the words and matches them.
Keywords can even account for spelling mistakes with high levels of accuracy.
PPC services in India can either select to compare keywords with search queries word-for-word or make room for variations, as in keywords in a different order, spellings, or inclusion of fillers.
PPC companies can also choose negative keywords, which stops the ads from showing up on SERPs to avoid junk traffic that leads to unqualified leads.
After the PPC marketing company chooses the keywords to make the ad groups comes the step of ad preparation.
Generally, creating multiple ad groups with a ubiquitous campaign helps as it can include more keywords and appeal to several niches.
Ads need to have a selling point. It should have something magnetic to make the customers click the banner or the ad URL, which takes them to a landing patch where the user can purchase.
So if your ad wins the bid, ensure you get the ad's format, type, and copy.
An ad contains up to three headlines, one display URL above the headlines, and a meta description, which Google Ads can optimize by machine learning to make it more click-worthy.
Best PPC Company in India practices displaying different versions of an ad copy to check which one gets more clicks.
Additional services like site link extensions, ad extensions, and call extensions can improve the ad's appearance.
Sitelink extensions can help a PPC company in India advertise with links on the same website but with different pages. Call extensions of an ad give the user a phone number to call the company during business hours.
After the ad groups a decision, the Google ads agency needs to fix a budget for a specific keyword.
Budgets set at a campaign level can be modified daily by the agency.
If your business is new, we suggest you go for the automated bidding strategies, as it can take away your freedom to control the bids and may result in overspending on the wrong keywords, which may have little to no effect on your campaign.
Automatic bidding generally helps if the handling happens by a PPC marketing company having a lot of experience creating and understanding ads.
Bids can be very volatile, but the PPC Company in India will only charge you the actual amount. The amount you need to pay will depend on the maximum bid and the competitor's activity and rank.
For example, your website sells online courses on how to make cakes, and the PPC marketing company finds the keyword "chocolate cake" after using
the keyword planner. Now the value of the keyword may range from 2-10 $. If the bid is below $2, it will not be considered. After appropriate bidding, your company might win the auction; but there is more to it, which brings us to Ad Rank.
Search engines consider factors when figuring out which ad to show. The factors are:
- Amount your PPC advertising agency bids
- The relevancy of the ad
- The quality of the ad
- The device of the user and the time of the search
The search engine accounts for all the above elements while calculating the Quality Score. So higher the quality score, the higher the rank and the lower the Cost-Per-Click.
The best PPC Company in India ensures that the ad reaches the right audience by targeting. Targeting is of four types:
- Device targeting
- Location targeting
- Day and time targeting
- Demographic targeting
The marketing agency can optimize the ad's reach and performance using the previously mentioned targeting methods.
Now that we have a concise idea of how Ads work- let's delve into the top 10 PPC companies in India.
- Ranking By SEO
- Advology Solution
- ROI Minds
- PPC Gems
Now let's hope in the list to analyze the best Google ads agency in the business.
Ranking By SEO provides you with a comprehensive PPC solution. They have more than 50 employees having expertise in making Facebook, Twitter, LinkedIn, and Pinterest Ads. There are many reasons that make them the best PPC Marketing Company in India:
Flexible and Customizable Solutions
Ranking by SEO has been around 2008, which makes them one of the earliest pioneers of PPC advertising in India. Their team can perform an analysis to deliver results of the highest value, which they can later customize depending on your goals and visions.
After they create the ad, they will discuss it with you and tweak it to reach the right audience.
Exhaustive Keyword Mining
What sets them apart is the tools they employ to find the most appropriate keywords that apply to your business.
They ensure they place the perfect bid for the keywords so you don't pay more.
Regular Reports and Updates
The main reason they are the most sought-after PPC marketing company is because of the timely reports they provide regarding the campaign performance of your ad for you to compare with earlier reports.
Ranking By SEO also runs timely analyses to ensure the campaign stays close to the goal. If one ad group is not performing well, they either tweak the Ad with the right words or overhaul it.
They have high-profile clients like HCL, Jubilant, Grand Hyatt, etc., who can vouch for the quality of work since 2008.
Ranking By SEO offers four different packages for you to choose from. You can choose any according to the scale of your business and the reach you want.
- Basic Package:14,000 (Excluding GST) monthly
- Standard Package:20,000 (Excluding GST) monthly
- Professional Package:36,000 (Excluding GST) monthly
- Enterprise Package:55,000 (Excluding GST) monthly
All of the packages contain varying degrees of services like Network Account Setup, Campaign Setup, Keyword Planning, Text Ads, Banner Ads, Landing Page Selection, Setup Conversion Code, Competitor Analysis, Keyword Optimization, Ad Copy Optimization, Keyword Bid Optimization, CTR Analysis, A/B Testing, Analytics Setup, Dedicate Project Manager, Support Email and Chat, etc.
So, if you want to increase your sales by targeting the right audience, Ranking By SEO is the best PPC marketing company in India that you rely on.
Next, we’ve picked Advology Solution that’s considered as a leading digital marketing and SEO company in the region and has catered to clients across the globe. The company uses industry-led software and tools that can get the job done swiftly and effectively. Moreover, its robust PPC services provide enhanced traffic inflow and better brand credibility in the long term.
Here are some significant features that distinguish the company from its competitors:
a) Detail Business Analysis Before Delivery
The company adopts a scientific and mathematical approach in executing PPC campaigns, which is based on accurate and authentic data on its performance in the recent years. Such an approach can help businesses match their competitors or even move ahead.
b) Customized Solutions
The PPC service that Advology Solution provides to its clients is entirely customized and caters to the needs of a business throughout. Do note that the customized solutions are based on the analysis of its performance data at a given point in time. Thus, rest assured that it will fit the prerequisites of the business.
c) Tracking & Balancing Business Profits
The company tracks the PPC performance of all its clients by following their outcomes and analyses the same through advanced tools and SEO metric data.
To learn about the cost involved in hiring its PPC services, you’ll need to log into their website.
ROI Minds started as the best PPC Company in India in 2018. To date, they have generated 250 million dollars in revenue for their clients with the help of platforms like Google Ads and Facebook Ads.
They have become the most popular and top PPC Company in India because of the ROI they aim to reach, or 300% of the investment they receive.
Services they provide
They have a lot of services tailored to any company's advertising needs like:
- Manual Bid Optimization
- Keywords Optimization
- Quality score improvements
- A/B testing
- Keyword expansion
- Competitor monitoring
- Negative keyword optimization
- Image ad creation
- PPC call tracking
- ROI conversion optimization
They have worked with top companies like Blue Tees Golf, Couples Choice, Police Tees, Lootah, The Last Coat, BodyICE, etc.
WebHopers has established itself as a trustworthy best Google ads agency since 2018, and other than they provide SEO services, web development and designing, E-Commerce Development, and Marketing. With a team of more than 150 employees, they provide expert guidance on PPC services on platforms like Google Ads and Bing Ads. They provide highly optimized and quality results that convert most visitors into paying customers.
The reasons behind them being on this top ten list are:
- Dedicated employees who treated the client's business as their own
- Round-the-clock customer support
- Certified Professionals doing the work
- Experience with handling niche businesses
They have helped companies in real estate, solar, pharma, the health industry, astrology, tour & travel, visa & immigration, and furniture.
WebHopers has three variants for your business to choose from
- Basic Plan:This is primarily for small establishments with a budget of up to 60,000. This plan gives you the option to run three campaigns.
- Standard PPC Plan:Medium-sized companies may go for this option. The companies can spend up to 3,00,000 and make fifteen campaigns in one go.
- E-commerce PPC plan:This is best suited for companies operating on a bigger scale with unlimited campaigns.
5. PPC Gems
PPC gems is a best Google ads agency that specializes in catering to your company's advertising needs.
They specialize in
- Google Ads
- Microsoft Ads
- Facebook Ads
- and Amazon PPC
They cater to businesses like:
- Small Business
- SaaS Products
- B2B Services
- Property/Real Estate
- Construction & Home Repairs
- Diet & Nutrition
- Success Coaches
- Fashion & Accessories
- Watches & Jewelry
- Custom Printing/Embroidery Products
- Home/Office Cleaning Services
- Restaurants & Meal Delivery
They have completed more than 750 projects, and with 15 years of experience, they have rightfully earned the position on this list.
Xstreameads have been in the game since 2010, having helped more than 500 businesses. They focusing to deliver the best PPC services in India more than anything, which has led to them making a place here on this list.
They offer best-in-class services like Facebook Ads, YouTube, and Google Ads.
Softrix as a company started in 2009 and has more than 500 google ads projects under its belt since. They currently boast impressive stats like a 1067% increase in SEO traffic with a 186% increase in their client's ROI, and with more than 50,000 leads generated, they have emerged as an up-and-coming PPC management company in India.
They offer services like E-Commerce PPC Services, White Label PPC Services in India, Amazon PPC, Facebook Ads Services, etc.
They cater to industries like Cosmetics, Pet Stores, and Sustainable Recycling Solutions provider.
ClixLogix established itself as a company in 2012. They have 100+ industry specialists who work with their current clientele of 200+ companies.
They cater to industries like art and culture, Auto motives, e-Commerce, Education, Power & Energy, and Banking.
Growth hackers are a new-age PPC company India with clientele like Decathlon, ICICI, Universal Robots, RBL Bank, Faber Castell, Latent View, Chalo, Goal Wise, and Tata Communications.
They offer services like Google Ads, DV 360, Microsoft Ad Network, LinkedIn Ads, Content Marketing, WordPress Development, Meta Ads, Creatives & Messaging, and ASO.
Netechnocrats was founded in 2010 and has designed over 1500+ websites and 210+ mobile apps. They also offer top PPC services in India, along with:
- Hybrid Application
- KotlinApp Development
- Search Engine Marketing
- Paid Ads
They have a presence in countries like the US, Australia, and Dubai, other than India.
Here is a list of India's top ten best PPC companies for your consideration. You may go ahead with any of them according to your need, budget, and goals.
Not only should a PPC agency know your brand, industry, business, and goals, but they should also know what keywords are top-quality and most relevant for you. Their research should come up with keywords and searches to drive your strategy forward.
|Companies||Estimated Revenue||Pricing Information|
|Thrive||$162.M per year||$750/month|
|WordStream||$84.3M per year||$49/month|
|AdVenture Media Group||$5.5M per year||$399/month|
|Directive Consulting||$18.4M per year||Average $150-$199/hour|
Not only should a PPC agency know your brand, industry, business, and goals, but they should also know what keywords are top-quality and most relevant for you. Their research should come up with keywords and searches to drive your strategy forward.
PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it. Run almost any search on Google (or Bing), and you will see ads displayed at the top of the results page.What does PPC stand for? ›
What does PPC stand for? PPC is an acronym for pay-per-click. PPC is a form of internet marketing whereby advertisers pay a fee every time one of their ads is clicked on. It can easily be thought of as a way of paying to get people to visit your website.Does Amazon use PPC? ›
Amazon Pay-per-Click (PPC) advertising is part of Amazon's internal advertising system. Through Amazon PPC, brands, agencies, and third-party sellers can target specific keywords to create advertisements for their products, which appear in Amazon's search results and competitor product listings.What is the most used PPC platform? ›
Google Ads (previously known as Google AdWords) is the biggest PPC platform in the world, with a market share of 28%. They have the largest search network in the world and a more than impressive display network, making it easy for advertisers to find new audiences and target them correctly.How much do PPC consultants charge? ›
PPC Management Services
PPC agencies provide these services to help businesses manage their PPC campaigns. The average cost ranges from $350 to $5,000 per month or 12 to 30% of ad spend per month.
Percentage of ad spend
The percentage can range from anywhere between 10-20%. However, some high-level PPC experts may also charge around 30% as their management cost.
|Remarketing||$0.66 – $1.23 / click|
|PPC management: Tools||$15 – $800 / month|
|PPC management: Services||$350 – $5000 / month or 12-30% of ad spend/month|
|PPC management: Ad spend||$300 – $100+ million / month|
PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked.How do you profit from PPC? ›
You can make money with pay-per-click by becoming a part of the marketing department of a company. An in-house PPC professional works with a team and coordinates with other marketing departments to get ads approved faster, test landing pages, create campaigns, monitor existing campaigns, and suggest optimizations.Can you make money with PPC? ›
You can generate revenue from PPC advertising in two ways: by putting ads on your content or by running paid ad campaigns for your affiliate networks on Google. People that wish to run ad campaigns use Google Adwords, whereas content creators who want to display paid ads on their pages use Google Adsense.What is an example of a PPC? ›
The most obvious example of PPC is on search engines like Google and Bing. Here, you can purchase different types of ads, such as text ads or Shopping ads, to appear in different parts of the search engine.What is PPC called now? ›
The production possibilities curve (PPC) is a graph that shows all of the different combinations of output that can be produced given current resources and technology. Sometimes called the production possibilities frontier (PPF), the PPC illustrates scarcity and tradeoffs.What is PPC in USA? ›
Website owners use PPC advertising to have their ads displayed on search engines and other websites. PPC advertising delivers genine leads in a short period of time. Depending on how well you create the adverts, pay-per-click offers an internet presence and produces leads.How much PPC cost on Amazon? ›
How Much Does Amazon PPC Cost? Amazon PPC costs will vary for each seller depending on how many ad campaigns they are running, and how many keywords they are targeting. You should expect to pay anywhere from $0.15 – $6 per click, depending on how competitive your product category is.How do I run PPC? ›
- Step 1: Define your goals. ...
- Step 2: Audience targeting. ...
- Step 3: Optimize your landing pages. ...
- Step 4: Create your ads. ...
- Step 5: Analyze and optimize your PPC campaign strategy.
65% of Small-to-Midsized Businesses Have a PPC Campaign
65% of small-to-midsized businesses are running their own PPC campaigns, helping them to land new customers.
Since the Apple Search Ads space is basically just another PPC network, we have a few pointers for making it work effectively.
- Paid search marketing. Paid search marketing is one of the most common types of pay-per-click (PPC) advertising. ...
- Display advertising. ...
- Social media advertising. ...
- Retargeting PPC advertising. ...
- Price comparison website advertising. ...
- Affiliate marketing.
Competition. First and foremost, competition is the main force behind the high cost of Google's PPC advertising program. As you might expect, there are countless businesses and individuals who would love to have the coveted top spot on Google's search results.How much does PPC cost in the US? ›
|PPC tools and software||$15 to $800 per month|
|PPC management cost (agency)||12% to 30% of ad spend per month|
|PPC management cost (in house)||Varies|
SEO is cheaper in the long run.
Although SEO might cost time and money —to pay freelancers or agencies, and for SEO tools — it's still cheaper than PPC in the long run. When you create content that ranks and drives traffic to your website, you no longer have to keep spending money to make your target customers see it.
The average hourly wage for a Technical PPC Specialist in the United States is $28 as of May 01, 2023, but the salary range typically falls between $26 and $31.How much does PPC cost in India? ›
Typically, The average PPC packages are ₹10000($120) to ₹1000000($12000) per month in India. Moreover, In our pricing model, companies pay a certain percentage of the total ads spent on Google AdWords advertising. Without any distrust, your businesses can grow tremendously with PPC marketing in 2023.How much should I spend on PPC? ›
Ideally, your advertising budget should be approximately 10% of your total revenue. This percentage works if you are just starting or want to maintain your current position in the market. If your goal is market domination and capturing competitors' sales, consider investing 15% of your total revenue in PPC.How do I hire a PPC manager? ›
- Step 1: Understand the role.
- Step 2: Source Applicants.
- Step 3: Skills Assessment.
- Step 4: Interview.
- Step 5: Hire.
What should my daily advertising budget be? We recommend starting with $50 to $100 a day for your PPC campaigns, but you can easily start with just $5 to $10 a day and make adjustments over time.Is PPC still worth it? ›
PPC ads in search results account for 45% of page clicks. Nearly 75% of people say ads make it easier to find what they're looking for. Visitors that arrive at your site via a PPC ad are 50% more likely to make a purchase than organic visitors. Search PPC ads can increase brand awareness by as much as 80%.
PPC ads are a great way to reach your target audience across Google and social media. Incredible ROI: A PPC campaign returns $2 for every dollar spent, which is a 200% return on investment. High conversion rate: PPC visitors have a 50% higher likelihood of purchasing than organic visitors.How much do PPC freelancers make? ›
The average salary for a PPC Specialist is $49,840 per year in United States, which is 22% lower than the average Freelancer salary of $63,925 per year for this job.What is PPC vs paid marketing? ›
PPC is essentially a company's advertisements in search results or on another website to generate more traffic back to the advertiser's site. Paid advertising is a model that targets consumers online using different formats, like a social ad or search ad, based on the consumers' interests or intent.What is PPC in SEO? ›
Google Ads is Google's pay-per-click (PPC) advertising solution, which allows businesses to bid on keywords for a chance to show ads in Google search results. When using Google Ads, you only pay when someone clicks on your ad to visit your site or call your business.How successful are PPC ads? ›
The numbers speak for themselves, as one of the most common styles of online advertising, PPC is also one of the most successful. Data from Statista shows that out of all forms of online marketing, search PPC ranks highly with as much as 20% claiming it offers them the highest ROI out of any digital marketing strategy.How to grow business with PPC? ›
- Choose the Right Platforms to Advertise. ...
- Include Social Media in Your PPC Ad Campaign. ...
- Launch a Remarketing Ad Campaign. ...
- Try a Lookalike and Similar Audiences. ...
- Design Mobile-Friendly Landing Pages. ...
- Advertising Budget. ...
- Make Your Ad Copy Click-Worthy.
Your PPC Conversion Rate formula is (conversions/number of ad interactions) x 100 = conversion rate. It's the percentage of clicks that turn into customers.Does PPC have a future? ›
The future of PPC advertising is looking promising with the incorporation of AI and machine learning, greater emphasis on mobile-first strategies, more personalized ads, voice search optimization, and increased focus on privacy.Is PPC marketing hard? ›
There are plenty of businesses that come to us frustrated out of their minds, upset that they've invested a great deal of funds without seeing results. This is often even the case with brands that have dedicated and experienced marketing departments, and it's all because PPC management is downright difficult.Is it hard to learn PPC? ›
Learning PPC is simple in theory, but in reality, there are many ways to get it wrong. The secret to getting the best out of a PPC campaign is not to target everything.
- Display Ads. Through banners or other advertising formats containing text, images, video, and audio, digital display advertising is available on websites, apps, or social media platforms. ...
- Search ads. There are multiple google ad campaign types. ...
- Remarketing Ads. ...
- Video Ads.
PPC is an online form of advertising where advertisers place an ad on a specific platform and pay a fee when someone clicks on the ad. You've probably seen PPC ads when you've searched for things on Google.Why is PPC so popular? ›
Pay-per-click advertising is a proven fast and effective strategy to get results. PPC offers quicker results than an SEO campaign. Plus, many clients appreciate PPC ads because they are cost-effective. As the name indicates, you only pay for the ad placement when you get a click.Is PPC just Google? ›
PPC is short for pay-per-click advertising, a system that enables you to advertise on Google, getting your message out to a vast audience of people searching for products, services, or information that you can provide.What is a successful PPC campaign? ›
It measures if your PPC ads are compelling enough for viewers to complete the action you want (such as clicking on an ad or installing an app). A good conversion rate means your ads are generating leads from your target audience.Is PPC paid marketing? ›
PPC or pay-per-click marketing is one approach of paid advertising which enables your website to rank higher and appear among the top search results.What are examples of PPC? ›
For example, if you pay $3 for a click, but the click results in a $300 sale, then you've made a hefty profit. PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more.What is the best example of PPC? ›
The most obvious example of PPC is on search engines like Google and Bing. Here, you can purchase different types of ads, such as text ads or Shopping ads, to appear in different parts of the search engine.Is Google Ads a PPC? ›
Google Ads is Google's pay-per-click (PPC) advertising solution, which allows businesses to bid on keywords for a chance to show ads in Google search results. When using Google Ads, you only pay when someone clicks on your ad to visit your site or call your business.How much does it cost to run PPC ads? ›
You can usually expect to pay anywhere from 12% to 30% of your total ad spend per month, if you opt to partner with a PPC agency. A PPC agency uses expertise and technology to help you craft and manage a PPC campaign that enables you to achieve your goals.
Below are the average PPC management costs by business size: Startup: $300 to $1,000 per month. Small business: $1,000 to $10,000+ per month. Medium-sized business: $10,000 to $500,000+ per month.What are the 3 parts of a PPC? ›
In total, there are 3 types of production possibility curves. Namely, straight line sloping down, concave and convex.Which industry is best for PPC? ›
Technology companies and eCommerce businesses often do very well with PPC because they have high click-through rates (CTRs). But other industries, like automotive and travel, also see good results with PPC campaigns.